High-profile projects we’ve delivered for tech scale-ups.
Learn how bold strategies translate into funding and traction
Selected projects
We work with ambitious B2B tech scale-ups to position them for their next business move. From refining game plans and polishing investor messaging to building trust with analysts and boosting cross-media visibility, our expert network helps you to leverage funding rounds, market entries and brand evolutions to best effect.
The selection of projects below shows how we turn strategic thinking into sustained success through a combination of proper positioning, compelling brand stories and smart omnichannel execution.
Taking an AI pioneer to a new business frontier with a holistic strategy, rebranding, market discovery and positioning package.
From brand to demand: how One Data found its strategic edge
One Data was founded based on breakthrough AI capabilities and a strong product vision, yet it lacked the precise strategic framing needed to scale accordingly. Enter the Brandigans.
Through a focused repositioning sprint, we identified the soul of the product, defined a clear and defensible USP, and built a brand architecture with the flexibility to appeal to leadership, investors and customers alike.
From internal clarity to external traction and vision to go-to-market readiness: we stripped away all the complexity to craft a scalable narrative, a positioning strategy and a modern brand identity with room to grow.
Our services in a nutshell:
- Internal & external analysis
- Strategic options & goal setting
- Persona & stakeholder mapping
- Brand positioning
- Vision, mission, purpose & values
- Messaging for investors and customers
- Internal & external comms strategy
- Progress tracking & ongoing refinement
Delivering a strategic rebrand, GTM clarity and investor readiness from the inside out for an industry heavyweight.
From legacy brand to lighthouse company: rebranding Implico for the energy transition era
Implico is an official SAP Solution Extension partner for downstream logistics and a pioneer in automating liquid and bulk operations. Despite its innovative spirit, its brand profile was a relic from the analog age.
We partnered with the executive team to redefine Implico’s strategic narrative from the ground up. Starting with an internal playbook co-developed with the CEO, we aligned the product, brand and GTM strategy across the organization.
From brand identity to investor messaging and website to social media: we established a modern, scalable brand that reflects Implico’s critical role in the energy transition. As a result, the company is now positioned as an industry role model for operational efficiency and digital sustainability in global downstream markets.
What once looked outdated now commands attention – thanks to a clear product architecture, a refined USP and targeted messaging for customers, partners and investors.
Our services in a nutshell:
- Comprehensive brand audit & repositioning strategy
- CEO playbook encompassing narrative, structure and GTM logic
- Guiding product architecture & solution logic
- Vision, mission, purpose & values redefined
- Messaging for investors and customers
- SAP partner alignment across GTM and narrative
- Social media strategy and implementation
Shining an international spotlight on a software powerhouse with an intelligent product strategy, total brand clarity and global ABM activation.
From industry disruptor to global brand: repositioning OpenTAS for strategic growth
OpenTAS is the developer of one of the world’s most advanced terminal management platforms, which is used by leading energy and chemical companies across the globe. Drawing on more than 40 years of industry expertise, OpenTAS helps its customers set new operational standards and pursue excellence in the digital arena.
Following a corporate carve-out, we reimagined the entire brand, furnishing it with a modern new identity, structured messaging for multiple buyer personas and a clear product naming system built to scale.
Together with the leadership team, we developed a strategic product narrative, aligned it with the global go-to-market goals and prepared the company for international ABM activation – starting with MEA and moving towards broader continental outreach.
The outcome is a brand that not only reflects OpenTAS’s extensive expertise but ensures relevance, recognition and results across international markets.
Our services in a nutshell:
- Strategic repositioning & product narrative
- Carve-out of brand identity & CI/CD development
- Naming system across products & modules
- Vision, mission & value framework
- Persona-driven messaging & communication toolkit
- Account-based marketing (ABM) campaigns by region
- MEA strategy design and market activation
- Ongoing GTM support for global expansion
Positioning a SAP-native software powerhouse as the go-to accelerator for DACH automotive — with a campaign built to convert.
Neptune Software is a SAP-native enterprise software company with over 850 customers worldwide and a track record that includes Volkswagen, Daimler Truck, Volvo and ROTAX. The DACH automotive sector — under sustained pressure to cut costs, accelerate processes and modernise ageing SAP landscapes — represented a natural next frontier.
What a market like this demands is not generic software marketing. It demands a campaign that speaks the language of the sector, addresses the real operational problems on the table, and reaches the people with both the authority and the urgency to act.
The strategic core was a clear repositioning: Neptune not as a development platform, but as the SAP accelerator for automotive. A solution that doesn’t ask companies to change their infrastructure — but lets them do far more with the one they already have.
From this foundation, we built out a complete campaign architecture in close collaboration with Neptune’s marketing and sales leadership: a master narrative, a German-language whitepaper designed to generate and qualify leads, a DACH automotive landing page built for executive comprehension, a LinkedIn campaign with A/B-tested creative across four formats and four message hooks, and a sales paper for direct use in prospect conversations.
Every element was designed to work as part of a system — moving a specific audience from awareness to conversation, with a structured lead follow-up protocol ensuring nothing falls through the cracks.
Our services in a nutshell:
- Sector-specific positioning & master narrative for
- DACH automotive ICP definition & persona-driven messaging framework
- German-language whitepaper for lead generation & qualification
- DACH automotive landing page
- LinkedIn campaign with A/B-tested creative across multiple formats
- Automotive sales paper for direct sales activation
- Campaign funnel design & lead management protocol
Uniting corporate identity with a targeted go-to-market and elegant events to boost a brand’s attractiveness.
From planning software to persuasive showcase: pmOne attracts the right attention thanks to smart synergy with Mercedes
When corporate planning expert pmOne had a major international services provider on its radar, it needed the right experts on hand to put its innovative Tagetik finance platform in the shop window and flaunt its strengths.
Working in close collaboration with pmOne, we overhauled Tagetik’s CI/CD to help it truly sing and retooled the brand’s digital channels to give them a firm focus on customer centricity while highlighting various feature sets, product offerings and solution cases. We also made sure to dial up the appeal of Tagetik’s AI and analytics elements – well before this became trendy the world over.
The cherry on top came in the form of several exclusive events, two of which were hosted at the Mercedes-Benz customer centers in Sindelfingen and Bremen (Germany). With a keynote by Daimler AG’s Head of Controlling, the handpicked attendees received a first-hand look at the role Tagetik has played Daimler’s transformation as a business. Factory tours and test track sessions turned the software presentation into a multi-sensory brand experience.
A third prestigious event, ‘La Controllata’, was held at the Elbphilharmonie concert hall in Hamburg, where pmOne’s tagline – Wir sind Hamburger – came to the fore in an experience with a distinctly local flavor. With the concert hall’s architect having used Tagetik to plan the construction project, there was no better way to demonstrate the power of the software than by revelling in the finished product.
As a result, pmOne not only convinced the international information services company of Tagetik’s prowess but also won a major new shareholder in the form of Knauf Group, while Mercedes received a welcome brand boost.
Our services in a nutshell:
- Strategic concept based on brand & product positioning
- Customer-centric digital channel activation
- CI/CD refinement
- Story-driven staging of a complex planning solution
- Full event implementation across multiple locations
- Automotive-meets-analytics value narrative
- Keynote curation & speaker support
- Test track, factory tour & brand immersion
- Brand activation for both Mercedes-Benz and pmOne
Discover our
starter packages
Our branding, product and strategy starter packages give tech scale-ups the tools they need to accelerate growth, gain investor traction and make a successful market entry.